Cellar 64 Members Enjoy Even More
A private wine club by Belgium Wine Watchers
Cellar 64 is the private members’ circle of Belgium Wine Watchers — created for collectors and enthusiasts who value better access, fair pricing and relevant wine insight, without the mechanics of a traditional wine club.
BECOME A MEMBER• No automatic wine boxes. • No forced purchases. • No public price dumping.
Just discreet access, curated opportunities and long-term value.
What Makes Cellar 64 Different
First access & pre-releases
As a Cellar 64 member, you are always first in line. Members receive early access to:
• rare allocations • back vintages • recently acquired private cellars
These offers are shared before they appear on the website, newsletter or social channels — ensuring genuine priority access to limited wines.Preferential member pricing
Cellar 64 members benefit from exclusive member-only prices, including:
• older and mature vintages • original wooden cases (OWC) • large formats
Regularly, we release under-market selections reserved exclusively for members — opportunities that rarely surface publicly.
Private WhatsApp Community
Discretion meets efficiency. Members gain access to a closed WhatsApp group where we share:
• short, clear offers (wine + code + available quantity) • strictly limited volumes • first come, first served releases
No spam. No noise. Only curated opportunities worth your attention.Priority Access to Tastings & Events
Cellar 64 members receive priority registration for:
BECOME A MEMBER• high-end tastings • masterclasses • selected private events
For certain events, members may bring guests. At present, events take place exclusively in Belgium.
Wine Investment & Market Insights
Cellar 64 offers selected insights, not generic advice. Members receive guidance on:
• investable vintages • market movements • selected private events
We maintain a clear distinction between wines meant for drinking and those suited for investment, with access to bottles that align with an investors’ profile. Cellar 64 does not provide formal investment advice.Extra Member Perks
From time to time, members receive exclusive extras, such as:
• tasting accessories • private vouchers • premium glassware • Coravin-related benefits
Small gestures, carefully chosen.
Discretion & Trust
Cellar 64 is built on restraint and long-term relationships:
• no public discounting • no algorithms • no obligation to buy
Every interaction remains personal, relevant and intentional.How the Cellar 64 Loyalty System Works
A loyalty program designed around you
For every €100 spent, you earn reward points:
• Standard clients: 1 point per €100 • Cellar 64 members: 2 points per €100
Each 2 point equals €1 in value, redeemable on future purchases. Points are tracked automatically — no codes, no administration.
Invitation Benefits
Wine is best shared. When you invite someone to Cellar 64 and they complete registration, you receive 50 reward points per successful invitation.There is no limit. A quiet way of growing a community of like-minded collectors.
Go Beyond Ratings: Access the Full Story
Visitors see a wine’s rating. Cellar 64 members see the complete profile, including:
• aroma • structure • mouthfeel • aging potential
These professional tasting notes allow members to buy with confidence — whether for enjoyment or cellar strategy.
Experience the Difference of Cellar 64
Cellar 64 is more than a loyalty program. It is a private wine club built on access, insight and trust — for those who prefer substance over noise. Become a member and experience wine at a deeper level.
BECOME A MEMBER